Sljedeći je izlagao dr. sc. Yiannis Mylonas sa švedskog Lund sveučilišta koji je na primjeru grčkih mainstream medija progovorio o krizi u političkom i kulturalnom kontekstu. Navodi kako se bavi istraživanjem krize ne samo na primjeru Grčke već i Skandinavije iako kriza na sjeveru nije toliko izražena kao na jugu Europe te posebno izdvaja tendencije jačanje ekstremne desnice u političkom kontekstu potonjih. (Izlaganje o Skandinaviji )
Nadalje, smatra kako je globalna kriza zapravo kriza neoliberalizma .U zadnje tri godine država se nije maknula s početne pozicije u rješavanju krize. Kako postoji spektakularizacija i tabloidizacija medija tako se istovremeno i krizu prikazuje na senzacionalistički način što je naročito prisutno u tabloidima s pitanjima poput "Kada će nastupiti kolaps?" čime se samo potencira i ionako ozbiljno stanje.Kriza u Grčkoj je prema Mylonasu moralno i kulturalno koncipirana jer smatra kako su pretjerana rastrošnost i život iznad mogućnosti fundamentalno doveli do ovakvog stanja.
Osim toga, kaže kako je još uvijek teško nadvladati svojevrsni stereotip "lijenog Grka" kojeg na neki način stvaraju i kataliziraju i turisti iako prema istraživanjima ekonomista prosječan reporter u Grčkoj radi duže nego u ostalim europskim zemaljama.
Analizu sadržaja proveo je na primjeru grčkog lista Ekathemerini, koji izlazi od 1990. ,a u vlasništvu je utjecajne grčke obitelji Allafousus, svojevrsnih medijskih mogula na primjeru Grčke. Pitanja koja je postavio bila su " Što javnost zna o krizi, kako dobija te informacije i kako su one uokvirene?" te " Može li javna sfera išta promijeniti po pitanju krize?" Mylonas je proveo istraživanje u dvije etape, a protezalo se kroz četiri godine s početkom u rujnu 2009. počevši od rastuće krize, nepovjerenja u mogućnost vraćanja zajmova i masovne proteste uzrokovane nesređenim, gotovo kaotičnim stanjem pa do uspostave nove Vlade. Zaključci su kako je svatko u državi odgovoran za krizu, ne samo Vlade, biznismeni i velike korporacije već je odgovornost na svakom pojedincu. U društvu nema dovoljno kritičkog mišljenja niti dovoljno informacija za stvaranje mišljenja te se naglašavaju odabrani primjeri da bi se potvrdile određene pretpostavke, problem je u kontekstualizaciji.
" The individualists are to blame really, it is a so called culture of anomy."
(Treba kriviti pojedince jer tako se stvara društvena anomija.)
Next speaker was dr. sc. Yiannis
Mylonas from the Swedish Lund University. He discussed the Greek mainstream
media which presented the readers only the news about crisis lacking critical point of view. Yiannis Mylonas highlighted
that the crisis was not only visible in Greece, but also in the north part of
Europe, Scandinavia, even if it was not
so visible like in the southern Europe.
According to Yiannis Mylonas, it was
caused by some orthodoxed right-wing
political party which was strengthening the power in the southern Europe.
What is more, scientists claimed that the global crisis was actually a crisis
of neoliberalism and nothing more. Furthermore, during the last three years, the
state did completely nothing to resolve this problem even if it had some eligible
initial solutions for such serious crisis. Unfortunately, this media crisis was
also visible framed in some tabloids with questions like "When will come the collapse?” which made
this situation more dramatic, serious and spectacular for every citizen around
the world.
He considers that the media
highlighted that the crisis in Greece was caused by the Greek’s excessive
extravagance lifestyle. In addition, crisis was shown in many international
mass media which also created a new stereotype of the “lazy Greek”. Moreover, speaker made an analyse of the content of
Greek’s Ekathemerini newspapers owned by the influential Greek families
Allafousus who were well-known as peculiar media moguls in Greece.
The main questions during this
speech were “What the public knows about
the crisis and how mass media frame some information for public audience?"
and "Is any possibility that the public sphere will be able to change
anything to defeat this crisis?”. What is the most interesting in this
press is the fact that a case study was divided into two phases and lasted four
years (it started on September 2009 when one could have easily observed the
growing crisis with many chaotically riots which and finally in establishment
of the new government). To sum up, everyone
was responsible for the crisis and not only the government, businessmen and
large corporations as many people thought. Public opinion should remember
that not only companies critical thinking and enough information about the
economic situation in the state, but almost every citizen should observe the
domestic market. The conclusion is that the crisis should be addressed to individuals because it is perceived as
a crisis of an individual person, members of the society, a moral and cultural crisis where a so called culture of anomy is
created.
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