Panel 2: Current state and the transformation of audience

Saturday morning at Dubrovnik media days was dedicated to broad scale of speakers from mostly balkanic countries, including Croatia and Albania, but also Bulgaria, Sweden, Slovakia and Turkey.

Panel 2 was opened by presentation from dr.Inoslav Besker, profesor at University of Bologna,Italy and University of Dubrovnik, Croatia. Mr.Bešker was sharing his research about crisis of the newspapers’ business model, focused on the case of Croatia.

Followed by croatian journalist Iva Nenadič from University of Osijek who talked about content analysis and online editions output in croatian newspapers.

Both PR professionals and journalists from University of Osijek,Croatia, Francesca Vlašić and Sandra Brautović presented their research with question whether there’s a symbiosis or conflict between these two profesions. Since both of these ladies work in both of those profesions, their result comes from first hand – both the PR professionals and the journalist realize that there’s a certain conflict in their profesions, but that there’s also a huge space for the opportunity to benefit from their differences.

Dr.Mark Marku from Tirana University in Albania talked about how social media changes public opinion and is challenging the traditional system of news making.

Britt-Marie Ringfjord from Linneaus University in Sweden shared her study about How media frame innovation and gender. Mrs.Ringfjord is currently guest teacher at University of Dubrovnik in Croatia as well.

Dr.Rastislav Kazanský from Matej Bel University in Banska Bystrica, Slovakia shared his recent study about the role of media in diplomacy concept. He pointed out very clearly that media is for great use in the world of diplomacy and has power to help to solve certain problems.

All the speakers shared their studies about current state of journalism and its impact on the audience.

To sum it up, it is clear that journalism is facing changes due to the growth of online media, but these changes are for sure beneficial for the future of journalism.