University Of Dubrovnik Conference

UNIVERSITY OF DUBROVNIK CONFERENCE: THE FUTURE OF JOURNALISM

The future of journalism is changing due to the arrival of the New Media Technologies. This is the mainly topic of the conference.

First, we are introducing the principal speakers today.

-dr. Piet Bakke: teacher of mass Communications and journalism Studies from Netherlands. His proffesional career includes workshops in several magazines, newspapers and radui stations.

Speach: New Complexities in Digital Journalism: commercial challenges, technical skills & personal branding

-dr. Marko Milosavljevič: head of department of journalism at faculty of social sciences at university of Ljubljana, Slovenia.

He is a member of different national and international committees,

Speach: Digital Journalism in 3D - Disruption, Deprofessionalisation, Dehumanization

-Nataša Ban Palunčić, M.A.: professor of Sociology associate at University of Dubrovnik, PhD Candidate on Communication Sci, Mass Media and Public Relations.
Speach: Citizen journalism: A future fair reporting of socially disadvantaged minorities such as the homeless.

-dr. Tena Perišin: She  teaches television journalism at the Journalism Program at the Faculty of Political Sciences in Zagreb. Furthemore, She is a member of the EBU News Committee and a member of the EBU File Transfer group. She is also active member of the EBU News Assembly.

Speach: Future of Journalist: Digital skills in search for 5W and H

-dr. Dorde Obradović: head of the international science journal MEDIANALI and leader "of the Media Research Center," Department of Communication at the University of Dubrovnik. He works as a professor in the University of Dubrovnik in the Mass Communication Department.
Speach: The future of journalism between news aggregators and PR(opaganda)

                                                             

-dr. Domagoj Bebić: senior Research Scientist at Google, Inc. His researches are related to verification, testing, synthesis and security on software systems, automated reasoning, grammatical inference and applied formal methods in general.

Speach: Viral journalism: the rise of the new form

-Jaana Hujanen: She works at Swedish School of Social Science. Her last activity was “Assessment of candidates for professorhip in communication”.

Speach: Reinventing the relationship between journalists and audience: The case of Finnish news media.

To continue, we are going to sum up the different lectures.

New Complexities in Digital Journalism: commercial challenges, technical skills & personal branding.

The digitalization has changed society and media, so, as consequence of this, Journalism has changed as well.

The future of journalism is on the Internet.

Advertising is more profitable in New Media than in old methods. How does it affect to journalism career? As he said, if New Media grows up, journalism will be affected negatively. In this context the bloggers appear, being more popular than real journalist. It makes that everyone believe that they can be a professional journalist and think that they can find news for free everywhere. It´s a mistake.

On the other hand, in the newsroom, there are not as much professional as it uses to have. Nowadays, there are a lot of freelancers. Therefore, the workers are multitasked people. As consequence, they have more autonomy participation and resources, so they are more efficient and they are able to create content.

The aim is not to protect newspaper but to do it more important.

Today, the professionals use new technologies as smartphones instead of the tradicional tools.

As conclusion, if you want to work in this career you have several options like freelance, trainer and social media.

Digital Journalism in 3D - Disruption, Deprofessionalisation, Dehumanization

New media ecosystem is more dinamic and changes quite fast

People want fresh ideas, it doesn’t have to come from professionl journalists, so it means that this information doesn’t have to come from a newsletter, although that actually comes from there. So, bring punk to journalism!

As he claims,technologie is not the enemy, it is a big help.

Disruption.

The difference between Internet 2.0 and Internet 3.0 is that last one is Internet of things where you can create your own content.

Deporfessionalisation

People want creators, people who makes differently and much better. That’s why there are so many famous people who becomes a source of news and they are not actually journalists.

Dehumanization

Machines or humans? We would study this answer with advantages and disadvantages, so as he said it needs regulations as soon as possible. This is very difficult because it changes so fast.

As consequence of the text mentioned before, technologie is rising and it is making that there are fewer proffesionals working in this career.

For instance, the most profitable companies are those ones that use more machines. However, they don’t produce content.

Discusion:  Is there any future for journalists? Will people want to study that? We have to make students flexible, entepreuners. You have to be able to fight for yourself, you have to be creative. But how do you teach creativity? I feel like the biggest chalanges are here for schools, nof for the students themselves.

Citizen journalism: A future fair reporting of socially disadvantaged minorities such as the homeless.

In Croatia, there are over 20.000 homeless. Before coming to the U.E it wasn’t a specific regulation, but now they have to include the social welfare at.

The objective is to know what attitudes the media has about homelessand what is the incidence in them.

Hypothesis:

-Citizen journalism is available to everyone.

-Citizen journalism deals with topics that public journalism bypasse.

-Citizen journalism is dealing with minorities.

-Homelessness is topic which we most learned from the public media.

-The men movement and socially concious permisssible actiones come from the public media.

 

Future of Journalist: Digital skills in search for 5W and H

Nowadays the media companies are becoming new model of business. That can means that the quality of news can be corrupted. Newespaper is more worried about business than good information.

Television can show us news and make them appear more visible. Therefore if something appears in TV it happens for people, if not it does not happen.

Breaking news or black hole? Sometimes you do not know about the quality of information, and you can be missinformated.

To conclude it is necessary to suggest the audience and give more content than contexts.

The future of journalism between news aggregators and PR(opaganda)

A public relations is a person who speaks with public companies, so he is between both. It is like a connector.

News agregator: He helps to give more importance and to improve.

News editor: He does not  care about good news, just produce it.

On the other hand, most of  news on the Internet are propaganda instead of journalism, it decreases. Even, we do not distinguish between them.

Framing. It is the most important tool, you can not avoid it. It is like a dicctionay of handling.

Guidance. It is a tool to keep journalists in the frame.

The future of the journalism is the propaganda.

Viral journalism: the rise of the new form

There are some many changes in technical things but also in communication. The creation of contents and distribution has been changed too.

Brands have become created of content, but, in the other hand, people who are creators of contents must do branding to themselves.

Creating content is a hard task because you do not know which way to do it is the best. Also, in tradicional media is important because it involves everybody. But this content has to be shared.

Is it necessary a new regulation for the journalism? Yes, it is. A new ethic in journalism is necessary because of the changes in media ecosystem.

Furthermore, journalism should be more interactive and not just informative. In this way, the news become viral due to they can be shared and allow to participate.