srijeda, 14. studenoga 2012.

Program drugog dana konferencije; paneli 2 i 3 (Second conference day; panels 2 and 3)

Dubrovački medijski dani, kao što je ranije spomenuto, održat će se kao dvodnevna konferencija. Nakon otvaranja, uvodnih obraćanja i prvog panela u petak, 16. studenoga, u subotu, 17. studenoga na redu je drugi i završni dan konferencije. Program je podijeljen u panele koji će se održavati paralelno, tako da je korisno prethodno proučiti program kako biste mogli lakše odrediti što Vas više zanima i kojim predavanjima biste voljeli nazočiti. U ovom postu bit će predstavljeni paneli 2 i 3 koji će se održati u velikom amfiteatru, a u idućem paneli 4 i 5 koje možete pratiti u predavaonici 122. Panel 2 počinje u isto vrijeme kada i panel 4 - u subotu u 9 sati ujutro, dok paneli 3 i 5 počinju u 10:30, nakon pauze za kavu.


09:00-10:15 PANEL 2: ACTIVISM AND SOCIAL MOVEMENTS (Large auditorium)


Moderator: dr.Viktorija Car, University of Zagreb, Faculty of Political Science


Viktorija Car is Assistant Professor at the University of Zagreb, Journalism Department at the Faculty of Political Science. She teaches Public Service Media and Media Text Research Methods at MA level, and Visual Culture at BA level. In focus of her researches are public service media, digital media, digital activism, television, narratives in media texts, etc. She was member of the Croatian public service radio-television (HRT) Program Council. Recently, she has published the report on Mapping Digital Media in Croatia. 




Social Media Revolutions: A comparison between Egypt and Moldova’s online social movements

Bogdan Ivascu, National School of Political Studies and Public Administration, Bucharest, Romania


Technological inovations in the IT and mobile communication fields transformed the means of communication between individuals. This fact allowed the growth of the individual’s adaptability to unforseen situations within the network society model  (Van Dijk:1991, Castells:1996). Social media offers to the individual the possibility of action upon social reality from within an artificial zone. In recent years, social movements and support groups found within social media a new environment of expression, from where to voice their objectives and coordinate their actions without the need of spatial proximity. This study proposes to identify some aspects of the relation between civic engagement and the role played by social media, specifically the social networking site Twitter, during the social movements in Moldova (April 2009) and Egypt (January 2011).
The rapid emergence and worldwide proliferation of social movements, organized and coordinated through the Internet, raised a number of questions that require rethinking social movement theory. The electronic networks that made contemporary globalization possible also led to the emergence of “virtual public spheres” and  “Internetworked Social Movements.” 

Digital Activism: Real, Virtual or Surrogate Civic Engagement?

Dr. Viktorija Car, University of Zagreb, Croatia
Neven Benko, University of Zagreb, Croatia

The question is: what is, or is there any difference between digital activism, online activism, cyberactivism, internet activism, digital campaigning or digital advocacy?
This kind of activism has become a normal, everyday reality in democracies where it attracts the attention of governments, corporations and citizens. Different communication theories try to explain this 21st century movement, like public sphere theory, social movement theory, the culture industry concept, cultural studies, etc. The aim is to give the answers on: How real digital activism is, and is it possible to measure its effects?

Traditional or virtual?  The media chosen by the Israeli tent protest movement and its relations to the respondents' level of involvement and activism

Dr. Amir Hetsroni, School of Communication, Ariel University Center, Israel
Hila Lowenstein, School of Communication, Ariel University Center, Israel


Study based on a survey conducted face to face with individuals at the Israeli social protest movement's Tel Aviv Rothschild Boulevard tent compound during the summer of 2011, in order to determine the type of media which provided information to the protestors, and detect potential differences in the involvement and activism of protestors who chose traditional mass media and those who used online social networks.
Among the control variables it was found that socio-demographic background and religiosity of individuals did not consistently affect their involvement with the protest goals or activism, but a socialist worldview was significantly related to both of these variable.

New technologies and civic engagement

Dr. Dragan Ćalović, Megatrend University, University of Belgrade, Serbia

Development of new technologies transformed conventional forms of democratic activism. The use of social networking tools in online political action has power to mobilize civically engaged individuals. Many citizens who have turned away from politics ans civic institutions find in social media the tools they need to identify problems and develop solutions. The coincidence of contemporary technological development and concern with the nature of engagement is leading author of this paper to examine the possibility of linkages between different ways of creative use of technology and citizenship. The paper shows that different creative approaches to the use of Internet and social media can be seen as a powerful force facilitating new forms of cross-national public engagement.



10:15-10:30 COFFEE BREAK


10:30 -12:30 PANEL3: COMMUNICATION, JOURNALISM AND MEDIA (Large auditorium)


Dr.sc. Mato Brautović is an assistant professor in the Department of Communication at the University of Dubrovnik. He is also a subcontractor at the Faculty of Political Sciences, University of Montenegro and  College of Journalism and Communication University of Florida. 
In the academic 2009/2010. year was a Fulbright Visiting Scholar at the College of Journalism and Communication, University of Florida. He received his Ph.D. from the University of Zagreb on characteristics of new media for online journalism, a master's degree at the Faculty of Political Sciences in Zagreb on Internet terrorism and information security. 
He teaches courses in computer application in journalism and public relations, online journalism, public relations and the Internet, new media theory, new media and interactive media. He is the author of 4 books, 3 book chapters, and 12 scientific papers.

Alternative Journalism Movement in Opposition to Mainstream Journalism: 140journos as a Tweet News Platform

Dr. Murad Karaduman, Faculty of Communication, Akdeniz University, Turkey

The rapid spreading of internet all over the world brought many changes in media. This change that first started on the axis of internet journalism and continued with civic journalism movement in which users created content and news. Civic journalism that started with internet blogs and developed further in social media environments was able to create “alternatives” despite the “limited” journalism of mainstream media. Many important developments in the world and in Turkey were first announced via social media environments. 140journos was founded as a tweet news website in 2012 with a promise of uncensored news in response to filtered mainstream journalism. In this study will be discussed whether filtered journalism may be surpassed via internet journalism by examining the various news of 140 journos during various demonstrations and protests and questioning whether these news found place in mainstream media.

Impact of Social Media on Television Media

Beatrice Züll, University of Zagreb, Croatia/Germany

Over past decades traditional media broadcast has been the main entertainment focus. But something has changed. Television world has been disrupted driven by the internet and new technologies. The internet has increased the amount of interpersonal communication. New participation of TV audiences in social media leads to an integration of TV consumption within the social media context. The audience can share, discuss, comment and vote about certain programs. Attention has been divided between several devices and applications. Competition for eyeball has started.

Decreasing public media – increasing alternative information (changing structure of media and the political system) in Central-Eastern Europe

Dr. József Herman, Hungary

What reasons lies behind in disappearing mono-centric political systems, and what other kinds of economic , and technological reasons can come up? Should still the public media be loyal to the ever-never government, or should it express the opinion and interests of the public? Defects and advantages of money-minded commercial media. It is divided in the two section: past and future.Crisis in economy may result in crisis of EU, involving possible effects on democracy - and on freedom of expressions.

Evaluating the usability of Croatian media mobile apps


Low-cost real-time monitoring of public opinion using readers' comments on news web portals

Duje Bonacci, School of Croatian Studies,  University of Zagreb  & Ministry of Science,  Education and Sports of Croatia, Croatia

Public opinion is arguably among the most ubiquituous and important concepts not just in political theory, media studies and marketing but also in everyday public discourse. The work first demonstrates that the number of people involved in commenting media reports posted on news Internet portals is significant in the sense that they can indeed be taken as representative of the 'general population'. Further itargues that already from the pure quantitative parameters a number of conclusions regarding public opinion on particular topics can be drawn, and in a fraction of cost that traditional methods would take and at practically no cost once the software implementing analytic methodology is set up. Finally, the advanced possibilities offeredby the content analysis of the readers’ comments are discussed as a way to draw much richer and deeper information regarding long-term trends as well as very detailed insights into causes of public opinion shifts on particular issues.

Journalists' perception of the significance of social networks in the production of media contents

Dr. Ksenija Žlof, Croatia
Slobodan Hadžić, Croatia
Zlatko Herljević, Croatia

It is impossible to imagine media communication without using social network. Goal of this lecture is to explore perception of journalists about importance of social network in product of media content. We assume that social network influences producing media content. So, they wanted to determine impact of social network on journalist work. Also, what about checking of credibility of published content?  What is the role of social network in crisis communication? They explored how much time journalists spend on social network and what is the impact of that. 


Local online journalism: Online media in Dubrovnik

Anuška Fjorović, University of Dubrovnik, Croatia 


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