09:00-10:15 PANEL4: EDUCATION, SCIENCE AND LITERACY (Room 122)
Moderator: dr. Natalia Stagl Škaro
Dr. Natalia Stagl Skaro, an assistant
professor at the University of Dubrovnik, was born in 1969. in Graz, Austria.
She was educated in Germany, the USA and Austria. She studied Croatistics and
Rusistics in Austria, Croatia and Russia. Doctorate in 1999. Summa cum laude
from the University of Salzburg. She was a professor at the Universities of
Bonn, Zadar, Tuzla, Mostar and Dubrovnik teaching courses from culturology,
literature and metascience. She became an assistant professor in 2010. Faculty
of Philosophy in Osijek. She led a two-year research project on the Croatian
Renaissance "Peter Hektorovic and scrubbing" the Austrian Science
Fund at the University of Bonn. She has written two monographs and several
articles on culturology and literature. She has participated in several
international conferences and also was curator of the exhibition "Zili
byli" at the Museum of Applied Arts in Vienna.
Facebook in foreign language teaching and learning
Ariana Violić-Koprivec, University of
Dubrovnik, Croatia
Jelena Dubčić, University of Dubrovnik,
Croatia
Computer
use has become increasingly embedded in everyday life. Today’s students rely on
technology for information gathering, to stay updated on social concerns and
national issues, for inter-personal communication and as a way to learn. It is
not surprising to find a similar trend in the academic world; in the last
decade research has illustrated how the Internet and various communication
technology support meaningful educational experiences. There is a general
consensus that Digital Natives enjoy computer- and Internet- based resources in
their classes. There is a research project of using Facebook for collaborative
learning. The emergence of the new technologies has changed the way people think and
work. The new forms and new culture of
learning, which are deeply rooted in the usage of the new technologies,
have been developping. For contemporary education to fulfill the requirements
of the «Digital Natives» it is important to bridge the gap between how students
live and learn. Educators started to view the social media as a resourceful tool in
education since they are already an integral part of
many students’ e-routine. Researches show that the social media have a positive
effect on learning by introducing a new level that is more personal and more
motivating in many ways. They confirm
higher levels of interest and affective learning as well as a more positive
classroom climate characterised by a strong feeling of community and
collaborative efforts. Consequently, learners have
greater autonomy and are actively included in the process of learning. In this lecture the application of the social network Facebook to education is observed as a possible
extension and enhancement to standard teaching process within the concept of
blended learning. It examines the potential benefits and
drawbacks of Facebook for foreign language learners and educators.
The Language of New Media in EAP
Perica Domijan, University of Dubrovnik,
Croatia
The main term new
media is still useful, though it refers to the digital technologies which
are not particularly new, as they have emerged since the 1980s, especially
those connected with the Internet. The definition may also include computer
games and mobile phones, but increasingly the Internet is becoming central. The
key features of new media are: interactivity,
users have much more control over what they experience than was the case with
traditional media (newspapers or TV); digital
distribution to users, while older technologies used analogue broadcasting
(radio waves); convergence, the coming together of once separate media
(classic examples include digital cameras and web browsers built into mobile
phones). Often used interchangeably, The
Internet (The Net) and the World Wide Web (the Web) are not synonymous. Most of the vocabulary with
collocations (media-savvy; podcasts and blogs widely used by mainstream media companies, the BBC), and
grammar (the absence of will in some
aspects of conditional and other structures) will be explained and practiced.
The impact of social media and media literacy in today's society
Darja Gačnik, University of Ljubljana,
Slovenia
We
live in a society that is immensely affected by advancements in technology.
The invention of the television depended on a multitude of prior technological innovations in telegraphy, photography, film and radio.
Each new technological medium
drastically changes the society at the time. If the television was never invented, our society would be very
different today. New
media arose from the development of the Internet, which is a
technological medium that has transformed modern society in profound ways. From
instant access to news from around the world to different entertainment
options, the internet can help us find almost any type of information. Social
networks, which are essentially online communities, represent the most
intriguing forms of new media. The core purpose of a social network is to
encourage the development of “virtual relationships” between people
irrespective of where they live. At
the turn of this century, the popularity of social networks increased. In 2004, Facebook was introduced and it almost
immediately transformed how people from around the world communicate with each
other. It also changed how people perceive each other. Still, the full sociological impact of Facebook is not
yet fully known. For example, in the paper that I presented, I discussed research that was done on the basis of several
surveys. Some of these surveys illustrate how a web user's
identity on Facebook is different from his identity in everyday life. Social networks have
allowed people to present themselves more favorably, even if their web identity
is not entirely true. It
is increasingly important that people today possess some level of media
literacy. Today, this familiarity with social media is crucial in a modern
society.
Using 'new' media in communicating science: scientific journals’, popular science magazines’ and daily newspapers’ practice
Dr. Blanka Jergović, Croatian Radio, Croatia
Ifigenija Račić, University of Zagreb, Croatia
Despite
a long history of mutual misunderstanding, both scientists and journalists seek
to profit from the 'new' media in the attempt to reach broader audiences.
Journalists need reliable knowledge, and scientists need to attract
journalists' attention or to communicate directly with their audiences. The
Internet has become one of the most used sources of information about
scientific issues for public and journalists, because of its availability,
speed and storage capacity. Although, scientific community is still in the
process of recognizing and accepting the changing ways of communication using new
media features and forms, many prominent institutions or journals embrace the
way of getting closer to the public. In their study they analysed and compared web
pages, social networks profiles and blogs of several international and Croatian
science and popular science journals and magazines. Journals with the highest
impact were chosen: Nature, Science and Croatian Medical Journal and Collegium
Antropologicum. Popular science magazines with high circulation or/and
long traditions were analysed: Scientific
American, New Scientists, Priroda, Geo and Meridijani. In order to obtain
more detailed description of the use of new media, they analysed the main
characteristics of the science coverage in Croatian leading daily newspapers
online editions.
10:15-10:30 COFFEE BREAK
10:30-13:00
PANEL5: RELIGION, ETHICS AND LAW (Room 122)
Moderator: dr. Majda Tafra Vlahović
Dr. Majda Tafra Vlahović worked as a journalist with the internal and external policies in Vjesnik and Vecernji list, on radio and television, and taught journalism at the Faculty of Political Sciences in Zagreb. After working in journalism, she spent more than sixteen years as a manager at UNICEF and Coca-Cola. She got her MA degrees from the University of Zagreb and completed a doctoral degree in information science at the Faculty of Arts. She graduated from the graduate school of the University of Cambridge with a degree of cross-sector partnerships for sustainable development and in the graduate school of the same University with a degree in sustainable business. He also graduated from the Chartered Institute of Public Relations in London with a degree from a relationship with a postgraduate specialization in public relations. She finished the Chartered Institute of Public Relations in London and she is the only one in Croatia that has been certified by the Institute as an authorized public relations practitioner. She has published over fifty scientific papers in the fields of journalism, public relations, management and corporate social responsibility and has participated in more than one hundred scientific and professional meetings and internal and external training in the United Nations system and Coca-Cola. It's all just part of her practice and experience gained in public relations. On his 17th lecture November at 10:30 hours will speak on the topic: The rise of the Internet based on religion: users of new media as a new believer.
The rise of the Internet based religions – new media consumers as the ‘’new believers’’
Dr. Ana Martinoli, Faculty of Dramatic Arts,
University of Belgrade, Serbia
Dr. Ana Martinoli was born in Belgrade in 1975. She received her PhD at the FDU, in the fields of management and production, radio and new technologies. She attended a training organized by the BBC, IREX, NUNS and ANEM. She is now professor at the Faculty of Dramatic Arts, where he teaches management and production of radio and mass media. She is also program producer on radio B92 and writes for the culture pages of Elle magazine.
Internet has become a prominent platform for the
dissemination and discussion of religious ideas, allowing for many new
religious movements to enter the public realm and changing the ways in which
religious institutions interact with their community. New
media have expanded to almost all areas of society, creating networks through which most of today’s human interaction and
communication is organized and developed.
With the decline of trust in traditional institution
of power, we witness an increased tendency of challenging traditional religions
by the new mediated forms of religion.
Traditional
religions’ rituals and celebration, as well as dogmas – all social activities
that used to belong to institutionalized religions have now been taken over by
the new media, redefined and transformed in accordance with new media practices
and expectations and habits of new media audience (interactivity, freedom of
choice, networking, ability to exchange and create new media content, discernment...)
The impact of social networks on the daily lives of Croatian users
Silvio Šop, Croatia
Silvio Šop works as a reporter for the Croatian Radio since 1998. In recent years he works as a assistant to the classes related to the radio at the School of Journalism at the Faculty of Political Sciences in Zagreb. From 2011. he is the deputy editor of the Croatian Radio and is in charge of the development of new media.
Communicative power of social networks: Contribution to the critique of contemporary narcissism
Dr. Divna Vuksanović, Faculty of Drama
Arts, Univeresity of Belgrade, Serbia
Dr. Divna Vuksanović was born in Belgrade in 1965. She graduated from the Faculty of Dramatic Arts in the Department of Management in culture and radio productions and the Faculty of Philosophy in Belgrade at the department of philosophy. She holds an MA in 1993. and Ph.D. in 1998. in the field of contemporary philosophy and aesthetics at the Faculty of Philosophy in Belgrade. Since 1992. she teaches management culture and mass media at the Faculty of Dramatic Arts in Belgrade, and from 2001. Aesthetics and Theory of Culture. She teaches media theory and aesthetics of communication at the interdisciplinary master's and doctoral studies at the University of Arts in Belgrade - A group of art theory and media professor. She has so far published more than 70 scientific papers in domestic and foreign periodicals, two scientific studies (Baroque spirit in contemporary philosophy: Benjamin, Adorno, Bloh, 2001., Aesthetica and Minima, 2004)., and nine books from field of literature. She's a member of the Executive Committee of the Aesthetic Society and editor of the Serbian editions of "Multimedia".
Political, economic and "cultural" power of individuals and different groups here are viewed in the context of the so-called expansion. New media and social networks, with special reference to Facebook, a communication platform for interactive communication in a globalized environment. The modern social media undoubtedly represent a significant field of manifestation of power, which, as a kind of "free will of communication", realized through the use of the Internet and new digital technologies. This current "interactive field of power" means the establishment of specific types of technically mediated communication, which can be interpreted as a sort of "narcissistic platform" for communicative action, where, through technical means, practically abolished the sphere of intersubjectivity, and instead will "install" narcissistic (self mirroring) the individual and its capabilities in social reality. Communication power in this way, in a sense, turns into aggression, and sociability in their technical "other", which is expected and desired outcome of communication, from the standpoint
of
accumulation of
capital, i.e. producing
a profit, both in symbolic (media), so in real social or political-economic context of the review of these relationships.
Social and cultural aspects of virtual communities and computer-mediated communication
Dr. Anita Jeličić, University of Dubrovnik,
Croatia
The communicational power of hitchhiking Facebook fan pages
Dr. Szymon Zylinski, Journalism and Social
Communication Institute of University of Warmia and Mazury in Olsztyn, Poland
The aim of this lecture is to analyze Facebook fan pages that treat of
various aspects of hitchhiking. The communicational power of those virtual
narratives cannot be missed in modern analysis of social media because fan
pages are pivotal to the whole Facebook enterprise. There are diverse themes of hitchhiking fan
pages from commercial pages of books, movies and music to hobbyist listings and
independent travel escapades. Multitude of discourses and high quantity of
analyzed narratives ensure throughout examination of this characteristic kind
of leisure activity portrayed in the well-known social media example -
Facebook. The hitchhiking activity forgotten after short counter culture movement
is noticeably reborn in modern times with more and more individuals taking this
mean of transport as a kind of hobby or even socio-economical statement.
Facebook fan pages might even be viewed as modern archives or chronicles of
present-day travels. One may even observe a revival of old interests in worry
free, hippie-esque travels usually without an aim, which in modern,
aim-oriented societies is rarely done. This carefree travels open up a new
perspective into various aspects of contemporary lives and the communicational
power of social media.
The role of advocacy in the new model of corporate communications
Dr. Majda Tafra-Vlahović, University of
Dubrovnik, Croatia
The overall enterprise landscape is
rapidly changing imposing new challenges on executives. The drivers of change
are the digital network revolution, the reality of global economy and the
appearance and empowerment of myriad of new stakeholders. The context in which
enterprises operate is characterized by ultimate transparency and open access
to information production, dissemination and consumption. The
implications for corporate communications are huge. Due to social media
economic, political and communicational power, the corporate communications
executives and managers have to consider communicating to each and every one of
legitimate or self proclaimed stakeholder producing and disseminating corporate
relevant information as he or she pleases. The basic question is how can an
organization ensure its stimulating and
useful participation in this cacophonic process, stimulate promotion and good
will, control the damage, or engage in known techniques of public relations to
orchestrate the process. Nobody knows the answer
for sure, but what many professional agree is that it cannot be done only by
previously known PR tools. Already the area of public relations is enriched
with totally new toolbox of techniques on operational level. However, the issue
that remains unsolved is corporate strategy level. The new media and new
contexts require new rules of play and new models of corporate communications.
Ethical challenges and virtual power of social networks
Dr. Mirjana Nikolić, Faculty of Dramatic Arts,
University of Belgrade, Serbia
The lecture aims to highlight analytically defined hypotheses and answer the question to what extent of social networks as a unit's production, media converged media, simulate the power of the individual and the public, and in reallity, they are half-baked, passive and controlled. In this terms it's used an interdisciplinary methodological approach, which takes into account the social and communicational theories, theories of media and public opinion as well as theoretical postulates cybernetics and systems theory.
Social Media and Management: Ethical and Legal Considerations
Dr. Ghislain Deslandes, Law, Economics &
Social Sciences Department, ESCP Europe, France
Dr. Marie-Pierre Fenoll-Trousseau, Law,
Economics & Social Sciences Department, ESCP Europe, France
In the field of management, the influence of social media has been extensively studied. It has been established in particular that social media play a significant, and often positive, role in at least six different sub-fields like personal and professional development, innovation management, governance, entrepreneurship, organizational change and team management. Furthermore, social media have been considered as strong factors of change in the definition of how an organization can be defined. Indeed, new collaborative technologies carry important changes in different aspects of organizational life such as information treatment, fund raising, problem-solving, creativity or decision-making. These effects can go as far as putting in question the concept of organization itself. In this lecture, they would like to analyse the ethical and legal implications of this evolution, both at the corporate and at the personal level. Indeed, social media in the context of management modify not only the organizational frontiers but also the way managers themselves behave and act. First, they will discuss, as noted earlier by Baret et al., the dominant instrumental view of social media in organizations and also some of the “dark sides” of the use of social media like the lock-in phenomenon and other perverse effects. Second, they will examine at the individual level, ie for the manager him/herself, the ethical and legal consequences of practicing social media, especially in terms of impression management. In conclusion, they will stress that, despite all the benefit opportunities conveyed by the use of social media in organizations, these new practices come with some inescapable ethical and legal risks and we ask the question: how to transform these risks in opportunities, especially in term of ethical self-management.
The social media and their moral dilemmas
Dr. Dejan Donev, Institute for journalism, media and communication, University of Cyril and Methodius, Macedonia
In the era of new media, the “social media”took a significant and special place, which with their own interactive character, are the most efficient form for reversible communication allowing the public’s opinion to be heard. On this way, social media becomes corporative, and the use of interactive nets as a form of social media marketing, is a new brand and top theme. But, as traditional, so does social media confronts with ethical dilemmas. Placing a profile of some social medium for one company, more than anything else, represents relationship with their users, a relationship undoubtedly based on “trust”. But does, beside simultaneously declared intention in their communication with the users, the relationship is also based on the key ethical principles: truthfulness, frankness, transparency, respect and responsibility? At the same time, what happens with the platforms for discussion and the erasing of “bad comments”, then the respectability on the privacy for the members, the question of social needs and interests of the members, the reality of social excluding. This is just a part of the moral dilemmas with whom the social media confronts with, and the ones that the author explores in the lecture.
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